Intent Score
Ed
Last Update één jaar geleden
If we simply handed you the identities of all visitors, you could end up spending hours figuring out which ones are worth contacting.
That's why Warmflow, in addition to automatically excluding bounced traffic, applies various scoring algorithms to each visitor. These scoring algorithms determine an intent score for each visitor, allowing you to cut through the noise.
In particular, the scoring takes into account multiple parameters, including:
- The number of times the lead has visited your site;
- The type of pages visited;
- Time spent on each page;
- Session duration.
The algorithms also apply an exponential decay mechanism, so the intent score increases as the visitor visit your website multiple times in a short period of time.
In general, a good intent score ranges from 75 to 100, while a poor intent score is 0-35.